Target audience research

For my production, it is important that I do research into the target audience for my product. This is so my product would appeal to the target audience and so it would be suitable for them. Since I am creating a horror film, my target audience would most probably be suitable for people 18+, this is because many horror films usually contain frequent violence and explicit language. My production will most probably contain violence because it creates a horrific atmosphere, which would be necessary for my production. In my production, I will definitely use elements of evilness and violence as these effects create negative emotions for the audience, which is the main point of horror films.