The target audience for our media product would be teenagers (aged 15+), and hound adults. The main reason why our film is aimed at teenagers is because it is a horror film that is set in school, so it is somewhat similar to a slasher film.
The other reason why we decided to create a film aimed at teenagers was because we have a good idea of what type of film conventions would be suitable for people our age. If we had a better understanding of what our audience wanted, then we could create a film that would also be enjoyable for our audience.
Our horror film also contains bloody scenes, so we decided to have our target audience aged 15+. If we decided to rate our film 18+ we would have lost many viewers, it was important that younger people could watch our film because this would increase the chance of our film being a success. We also decided to have our target audience be 15+ because the student in our film is around the same age. This way the audience can relate to the characters, and if they see the characters being in danger, it would emphasis on the scariness of our film, because the audience may feel threatned.
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